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How to Track Your GEO Visibility Without Expensive Tools

•3 min read • By Austin Nemcik
  • geo visibility
  • ai monitoring tools
  • manual prompt tests
  • entity-specific prompts
  • public mentions
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How to Track Your GEO Visibility Without Expensive Tools

Generative Engine Optimization (GEO) is about showing up in AI-generated answers, but how do you know if it's working?

Right now, most major LLMs don't give clear analytics. There's no equivalent of Google Search Console for ChatGPT, Claude, or Gemini.

But that doesn't mean you're flying blind.

Here's how to track your brand's GEO visibility today without spending a dime on overpriced 'AI monitoring' tools.

1. Run Manual Prompt Tests

This is the most direct (and free) method.

Open up:

  • ChatGPT (3.5 or 4)
  • Claude.ai
  • Gemini (formerly Bard)
  • Perplexity.ai

Then search using questions like:

  • 'What are some good [niche] tools?'
  • 'Top platforms for [problem you solve]'
  • 'What's the best alternative to [your competitor]?'
  • 'Who helps with [target use case]?'

Log the results:

  • Does your brand appear?
  • Where in the answer?
  • What language is used?

Use a simple spreadsheet to track answers week over week.

2. Use Entity-Specific Prompts

To dig deeper into how AIs perceive your brand, try prompts like:

  • 'What is [Your Brand]?'
  • 'Who created [Your Brand]?'
  • 'What is [Your Brand] best known for?'
  • 'Compare [Your Brand] vs [Competitor]'

You're testing whether:

  • The model recognizes your brand as a distinct entity
  • It associates you with the correct niche
  • Any hallucinations or outdated info appear

Correcting or reinforcing this via public content can nudge LLM behavior over time.

3. Monitor Public Mentions

Use tools like:

  • Google Alerts
  • F5Bot (free Reddit + Hacker News alert tool)
  • Twitter/X advanced search
  • Ahrefs/SEMrush (free tier works for light tracking)

Look for:

  • Forum mentions
  • Reddit threads
  • AI roundup blogs
  • Product Hunt or Indie Hackers shoutouts

The more you appear in public web content, the more LLMs will eventually 'see' and surface you.

4. Prompt from a Third-Person Perspective

Don't search for your own brand directly ' search around it.

Ask:

  • 'What tools would you recommend for a solo creator doing X?'
  • 'What AI platforms are popular in 2025 for Y?'
  • 'If I want to Z, what should I use?'

This simulates how actual users prompt AI engines.

If you're not showing up, your positioning might be too vague ' or your content isn't feeding the right signals.

5. Log and Analyze Over Time

GEO isn't static.

As AI models update (monthly or even weekly), visibility can shift. Logging your results lets you:

  • Spot upward trends
  • Notice sudden drops
  • Catch competitor encroachment
  • Identify new opportunities

Use a basic spreadsheet with columns like:

  • Prompt
  • Date tested
  • Model used
  • Brand mentioned? (Yes/No)
  • Notes on placement or description

Optional: Color code wins and losses to quickly spot patterns.

Summary

You don't need expensive dashboards or vaporware tools to track GEO visibility.

A handful of smart prompts and a consistent testing process can give you everything you need to measure ' and improve ' your presence in AI-generated answers.

This is the new frontier of brand awareness.

Track it. Optimize it. Own it.

Curious how visible your site is across AI tools? Try PromptSeed — run prompt simulations, track mentions, and improve your GEO.

How to Track Your GEO Visibility Without Expensive Tools