How to Measure Your GEO Performance Across AI Models

If you’re investing in Generative Engine Optimization (GEO), you need a way to measure your visibility across AI models — not just hope your brand is getting mentioned.

In traditional SEO, you'd track SERP position, impressions, and CTR. With GEO, it's about answer engine presence — are you actually showing up when users ask relevant questions to tools like ChatGPT, Gemini, Claude, and Grok?

Let’s walk through how to assess that visibility, what tools you can use, and how to track improvement over time.

Step 1: Define Your “GEO Queries”

Start by creating a list of prompts and questions that your target audience would realistically ask AI tools. For example:

• “What’s the best AI tool for keyword research?”
• “How do I optimize for ChatGPT visibility?”
• “What are top tools for AI-driven SEO?”

These are your test prompts — they simulate real-world usage.

Step 2: Run the Prompts Across Multiple AI Models

Use a tool (like PromptSeed) that allows you to run the same prompt across:

• ChatGPT (GPT-3.5 / GPT-4)
• Claude (Haiku / Sonnet)
• Gemini (1.5 Flash / Pro)
• Grok
• Others (if relevant)

The goal: get snapshots of how/if your brand is mentioned in response to each query.

Step 3: Analyze Mention Frequency and Context

You’re not just looking for quantity of mentions — context matters.

Is your brand:

• Listed first?
• Described positively or negatively?
• Compared to competitors?
• Used as an example?

Track these across time, and categorize mentions (e.g., “positive,” “technical,” “dismissive,” etc.)

Step 4: Benchmark vs. Competitors

GEO is a relative game — being visible is great, but being more visible than your competitors is better.

For each prompt, note how often competitors are mentioned vs. your brand.

A structured table can help:

| Prompt | Your Brand | Competitor A | Competitor B | |--------|------------|--------------|--------------| | “Best AI SEO tools” | ✅ | ✅ | ❌ | | “Tools for content visibility” | ✅ | ❌ | ✅ |

Step 5: Track Progress Over Time

Do this monthly or weekly depending on how aggressive your campaign is. Create a simple GEO visibility score:

Mentions + Positivity Score - Missed Prompts = Visibility Index 

Logging this over time gives you real data to assess what’s working.

⸻

TL;DR

You can’t improve what you can’t measure. If GEO is part of your growth strategy, tracking your AI visibility across models is non-negotiable.

Tools like PromptSeed help automate and organize this process — but even manual runs can give you powerful insights.