GEO vs Traditional SEO: Agency Service Breakdown
If your agency sells SEO retainers, you’re probably wondering:
“How does GEO fit into our current services?”
“Is it an add-on? A replacement? A rebrand?”
Here’s a side-by-side breakdown to help you productize and position Generative Engine Optimization as a clear service offering—without cannibalizing what already works.
Service Comparison: SEO vs. GEO
| Service Area | SEO | GEO | |-------------------------|--------------------------|------------------------------| | Keyword Research | Search intent | Prompt-based phrasing | | Content Optimization | Meta tags, H1s, keywords | Entity clarity, summarizability | | Technical Audits | Indexing, crawlability | Snapshot visibility, public access | | Link Building | Authority signals | Training data inclusion paths | | Rank Tracking | Google SERP positions | AI model answer mentions | | Reporting | Impressions, clicks | Mentions, sentiment, model coverage |
Where They Overlap
Both require:
- Clear messaging
- Structured content
- Long-tail strategy
- Category ownership
GEO doesn’t replace SEO. It layers on top—especially at the brand positioning level.
See the difference between GEO and semantic SEO for how they stack.
How to Package GEO for Agencies
You can:
- Add it to your SEO retainer as a modern visibility service
- Sell it as a competitor monitoring tool
- Use it to upsell brand narrative optimization
- Offer quarterly AI visibility audits
With PromptSeed, you can generate:
- Branded reports
- Comparison snapshots
- Sentiment charts
- Monthly trend graphs
Clients love data. GEO gives you a new lens to deliver it.
Pricing Tip
Start GEO as a line item:
- $500–$1,000/mo add-on
- Or bundled into mid-tier and above
- Custom pricing for multi-brand monitoring
Show the value → show the risk of not doing it → let the tool prove results.
GEO isn’t a replacement for SEO—it’s the evolution.
Start offering it now, before your clients ask for it from someone else.
Try PromptSeed and start showing value in your next client call.