How Often Should You Update Your GEO Content?
When it comes to SEO, content freshness plays a well-documented role. Google loves recently updated articles—especially on time-sensitive topics.
But how does that translate to GEO?
If you’re optimizing for visibility in AI-generated content, do frequent updates still help? Or is the strategy different?
Let’s clear up the confusion.
Training Lag vs Real-Time Retrieval
AI engines operate under two different systems:
- Trained LLMs (like GPT-4) are frozen in time. Updating your content today doesn’t affect what GPT “knows” unless it’s retrained.
- Retrieval-Augmented Models (like Google’s SGE or Claude with search) can fetch fresh content if it’s well-structured and indexed.
That means some content updates matter immediately, while others won’t show up in AI summaries until the next training cycle.
Update Cadence: What Actually Works
Here’s a rough guideline based on your content type:
| Content Type | GEO Update Frequency | |------------------------|---------------------------| | Evergreen product pages | Every 6–12 months | | Comparison pages | Every 3–6 months | | Industry insights | Quarterly or as needed | | Technical documentation | Whenever features change |
If the page is core to your business—update it more frequently. Include summaries, tables, and FAQs to boost generative surface area.
You can also track if your updates are being picked up by models using PromptSeed. Simulate the same prompt pre- and post-update to spot visibility gains.
Watch for Performance Drop-Off
If your content stops getting picked up, check if:
- It’s outdated
- It lacks structure
- A competitor has a better, newer version
We explore those patterns further in why AI models ignore your brand.
Bottom Line
GEO content updates don’t need to be weekly—but they do need to be intentional.
Keep your most strategic content up to date, and monitor which AI engines are referencing it. With the right cadence and tools, you can ensure your brand stays relevant—no matter how the models evolve.
Want help tracking which pages are working across models? Try PromptSeed.