How to Sell GEO Services to Your Clients
You get it.
GEO is the future.
AI models like ChatGPT and Gemini are the new visibility gatekeepers.
But how do you actually sell GEO to clients who are still focused on Google?
Here’s the playbook your agency needs.
Step 1: Show Them They’re Invisible
Start every conversation with a visibility audit:
- Run prompts like “Best [industry] tools” across 3–4 AI models
- Show whether the client is mentioned
- Highlight competitor mentions (and how they’re described)
You can do this in minutes using PromptSeed. It’s visual, simple, and brutally effective.
Step 2: Show the Risk of Doing Nothing
Explain the new reality:
- Google is integrating AI-generated summaries (SGE)
- AI answers are replacing top-of-funnel search
- Users trust whatever the model outputs—with no link click required
If your client isn’t mentioned, they’re not just missing traffic—they’re missing reputation control.
Step 3: Package the Right Services
Offer GEO services like:
- Prompt simulation reports
- Competitor benchmarking
- Brand messaging cleanup
- Structured content rewrites
- Entity linking audits
- AI model snapshot tracking
Frame it like SEO—but for AI.
You can also bundle it into existing retainers with semantic SEO or content strategy.
Step 4: Tie to KPIs That Matter
You’re not selling keywords anymore. You’re selling:
- Brand inclusion in answers
- Sentiment scores
- Frequency of mentions
- AI-first positioning
See the first GEO metrics to track to build out your client dashboards.
Final Pitch
Your clients don’t want “more SEO.”
They want modern visibility.
Pitch GEO as future-proofed brand strategy—and back it up with tools like PromptSeed.