How to Use PromptSeed for Competitive GEO Analysis

Let’s be real: you don’t just want to know if your brand is visible in AI answers—you want to know how it stacks up against the competition.

That’s where competitive GEO analysis comes in.

PromptSeed makes this easy by letting you simulate prompts across multiple models and extract detailed comparisons between your brand and others in your space.

Here’s how to do it.

Why Competitive GEO Matters

You could be doing everything right—good content, strong messaging, clear branding—and still be getting outperformed in AI answers.

Why?

Because your competitors might have:

More structured documentation
Better mentions across forums or blog posts
Stronger entity linking
Earlier inclusion in AI training data

You can’t fix what you can’t see.
That’s why comparing output side-by-side is so important.

Step-by-Step: Competitor Benchmarking with PromptSeed

Enter your brand and 2–3 top competitors
- These can be direct rivals or popular alternatives
Select a set of prompts
- “Best tools for [use case]”
- “Compare [you] vs [competitor]”
- “What is [competitor] known for?”
Run the simulation across multiple AI engines
- GPT-3.5, Claude, Gemini, Grok (and more as models grow)
Analyze mentions, tone, and positioning
- Are you being left out?
- Are competitors described more favorably?
- What’s being said—and what’s not?

We recommend reading the first GEO metrics to track to understand what you should be looking for.

Actionable Insights to Extract

What sentiment tags are being assigned to each brand?
Which models show bias toward certain competitors?
Are you being described generically or specifically?
Are your differentiators coming through clearly?

Turn Insight Into Action

Once you see the gaps, update your content, docs, and product messaging. Then re-test.

GEO isn’t just about presence—it’s about positioning.

Want to run your first brand vs competitor test in 60 seconds? Try PromptSeed.