The Biggest GEO Mistakes Brands Make
If you're not getting mentioned in AI tools like ChatGPT or Claude, you're not alone.
But here's the truth: it’s not just the AI’s fault — it’s yours.
GEO (Generative Engine Optimization) is still new, but certain patterns are already emerging around why some brands succeed — and others are completely invisible.
Let’s break down the 5 biggest mistakes brands make when it comes to GEO.
1. Thinking SEO = GEO
SEO is about search engines. GEO is about language models.
If you're still just writing keyword-stuffed posts for Google bots, you’re missing the real game. Learn the difference in this GEO vs SEO breakdown.
2. Ignoring Entity Optimization
GEO is about being recognized as an entity — not just a keyword.
If your brand doesn’t have:
- A clear description across platforms
- Consistent naming
- Contextual data (e.g., category, market, features)
Then LLMs won’t learn to associate you with your niche.
3. Not Testing AI Responses
If you’ve never asked ChatGPT:
“What are the best tools for [your niche]?”
…then you have no idea what your visibility actually is.
PromptSeed lets you simulate prompts across models and measure how often your brand shows up. Don't assume you're included — test it.
Check out how to measure GEO performance in this guide.
4. Underestimating Content Volume
If you've written three blog posts and expect ChatGPT to start naming you, think again.
GEO takes volume — and variety. That means:
- Explainers
- Comparisons
- FAQs
- Opinion pieces
- Roundups
Each is a different training signal that reinforces your authority.
5. Neglecting Unlinked Mentions
Even if ChatGPT doesn’t link to you, a mention still matters.
LLMs don’t need backlinks. They need repetition and clarity.
Get your name out there — and make sure it’s said clearly and often.
Fix It Now
GEO is still wide open. The winners will be the brands who learn how LLMs think and structure their content accordingly.
Don’t wait for your competitors to figure it out first.