The First GEO Metrics to Track for Your Brand

When you first dive into Generative Engine Optimization, it’s easy to get overwhelmed. What should you actually track? How do you know if your brand is “visible” in AI outputs?

The truth is, GEO metrics are very different from SEO. You don’t have impressions, CTRs, or search console data. Instead, you’re dealing with AI-generated summaries, prompt outputs, and structured insights.

Here are the first GEO-specific metrics every brand should start tracking.

1. Mention Frequency

How often is your brand mentioned in AI-generated responses when you prompt for your category or niche?

This is the clearest sign of generative presence. If your brand is never mentioned—or only referenced by one model—it’s a red flag.

2. Sentiment & Context Tags

Being mentioned isn’t enough. Are you mentioned positively? Neutrally? Are you being described as “affordable,” “innovative,” “clunky,” or worse?

Tracking sentiment and context tags helps you understand how your brand is perceived.

3. Model Coverage

Which AI engines mention you? ChatGPT? Gemini? Claude? Grok?

Wider model coverage = broader visibility. You want to optimize across multiple LLMs, not just one.

4. Competitor Comparison

Are your competitors showing up when you’re not? Are they getting stronger sentiment tags? This is vital context to benchmark your own performance.

Our full guide on how to measure GEO performance walks you through building these metrics step-by-step.

Make It Actionable

It’s not enough to measure. You have to act.

Update underperforming content. Add structured summaries. Increase clarity around your product’s value. And track changes over time.

The best place to start? Run your first set of simulations with PromptSeed and get your current GEO baseline in minutes.