The Most Underrated GEO Strategy: Entity Linking

There’s a silent killer in the world of Generative Engine Optimization—and it’s costing brands their AI visibility without them ever knowing.

It’s not lack of content. It’s not backlinks.
It’s entity confusion.

If an AI model doesn’t understand exactly who you are, what you do, and how to refer to you, you’re already at a disadvantage.

What Is Entity Linking?

Entity linking means making sure your brand is treated as a distinct, identifiable subject across the web.

In human terms: you're not “just another tool,” you’re that specific tool with a name, a purpose, and unique attributes.

AI models use entity resolution techniques to decide whether to include your brand in generated answers. And when the signals are weak? You get skipped.

How to Strengthen Entity Signals

Here’s what helps:

• Use your exact brand name frequently and early in content
• Include a short, consistent tagline or description (1–2 lines max)
• Get listed in roundups, comparisons, and “best of” content
• Use structured formats (FAQs, bullet points, tables)
• Be consistent across pages, platforms, and metadata

You don’t need to get into Wikipedia to be resolved as an entity—but you do need to be consistent and findable.

GEO Tools That Can Help

You can simulate prompts across AI engines to test how well your brand is resolved using PromptSeed. If some models don’t mention you at all—or describe you inconsistently—that’s a red flag.

Check out what AI engines consider a trustworthy source for more insight into how entity signals get picked up.

TL;DR

Entity linking might be the lowest-hanging fruit in GEO. It requires no technical setup, no SEO overhaul—just clarity, consistency, and structured messaging.

If your brand isn’t showing up in generative answers, fix your entity footprint first.

Need help spotting weak spots? Try PromptSeed.