Why Most Online Stores Aren’t Showing Up in ChatGPT

You’ve got great products.
Your SEO is solid.
You’ve got good reviews and fast shipping.

But when someone asks ChatGPT for product recommendations in your niche…

Your store isn’t mentioned at all.

That’s not bad luck.
That’s a GEO problem.

What’s Going On?

ChatGPT and other AI models generate answers based on:

• Past training data
• Patterns from trusted content
• Blog posts, reviews, and product roundups
• FAQs and structured summaries

They don’t use your Shopify site directly.
They use the public conversations and content around your brand.

If that content is vague, rare, or nonexistent—you’re skipped.

Common Mistakes E-commerce Brands Make

• Homepage says “Shop Now,” not what the brand actually does
• No structured product pages
• No comparisons or buyer guides
• No mentions on third-party blogs or forums
• Brand name is too generic to be confidently resolved

Models don’t guess—they skip.

How to Fix It

1. Clarify your brand value prop

   “[Brand Name] makes minimalist everyday bags for creative professionals.”

2. Publish structured content
   Use tables, FAQs, comparisons, and price filters in your blog content

3. Run prompt tests
   Use PromptSeed to test queries like:

   • “Best bags for designers 2025”
   • “Top sustainable bag brands”
   • “[Brand] vs [Competitor]”

4. Update based on model feedback

See what to do when your brand is excluded from AI answers for a recovery guide.

Don’t assume SEO will carry you.
Optimize for the new layer: AI search.

Try PromptSeed to see how your store shows up—or doesn’t.