Top 5 GEO Tools for AI Visibility

In the world of Generative Engine Optimization (GEO), visibility is currency. If your brand isn’t showing up in ChatGPT, Gemini, Claude, or Perplexity — your competitors likely are. As generative AI tools replace traditional search for many users, the need to monitor and influence how your brand appears in those tools is urgent.

Here are the 5 best GEO tools for tracking and improving your AI visibility in 2025.

1. PromptSeed

PromptSeed is one of the most comprehensive GEO tools available today. It allows you to simulate prompts across multiple AI models, extract brand mentions, compare your visibility with competitors, and track trends over time. What makes PromptSeed stand out is its multi-model support (GPT, Claude, Gemini, Grok) and its ability to generate custom simulations to test how your site performs across different prompts and tones.

You can also export your results, save test runs, and even audit model behavior. It’s a full stack visibility tool, perfect for marketers, founders, and SEO pros who are pivoting toward AI-first optimization.

👉 Learn more at PromptSeed

2. Perplexity Pages

Perplexity is one of the most popular generative search engines, and their "Pages" feature lets you publish content optimized for their algorithm. By crafting pages that cite your brand, you can increase the likelihood of being referenced in future answers.

It’s not a monitoring tool, but it’s a great publishing vector if you're looking to claim surface area inside AI search.

3. Grep SEO Monitor

Grep is a visibility tool built for SEO, but with some GEO overlap. It scans LLM responses using your brand or keyword and generates alerts when you're cited (or when you’re missing). It's useful for tracking sentiment and frequency of mentions, though its AI model support is more limited.

For more advanced performance measurement across models, this article on measuring GEO performance breaks it down in detail.

4. Frase AI Explorer

Frase offers a new AI Explorer tool that scrapes answers from ChatGPT and Claude based on your input queries. While it’s built more for content research, you can tweak prompts to audit brand performance or find gaps in competitor coverage.

It’s not a pure GEO tool — but if you’re creative, it can be repurposed for that goal.

5. Claude Prompt Auditor (Manual)

This one isn’t a tool — it’s a method.

Use Claude's free interface and run prompts like:

“What are the best tools for content marketers in 2025?”

Look at how often your brand shows up vs your competitors. Do it weekly. Log results. You'll start to build an understanding of how frequently you're cited and whether model memory is working for or against you.

Final Thoughts

GEO isn’t about traditional rankings — it’s about influence across AI responses. Whether you’re a founder or a marketer, you need tools that help you understand where you show up, how often, and how to improve it.

Not sure where to start? Use PromptSeed to simulate prompts, compare your brand to competitors, and begin optimizing for the future of search.