What is Generative Engine Optimization (GEO)?

GEO, or Generative Engine Optimization, is how you influence your visibility inside AI-powered tools like ChatGPT, Claude, Gemini, and Perplexity.

While traditional SEO focuses on ranking in search results, GEO is about influencing AI outputs directly.

Why GEO Matters

AI engines now answer more questions than traditional search ever did. If your brand isn’t being mentioned in these answers, you’re invisible to a growing chunk of your audience.

Want a full content playbook? Read GEO Content Strategy for New Websites in 2025.

GEO ≠ SEO

SEO = optimize for keywords
GEO = optimize for relevance, clarity, context, and consistency across multiple AI systems

GEO in Action

Let’s say your site is technically solid for SEO but hasn’t been updated in 8 months.

New models won’t mention you.

They prioritize:

Updated changelogs
Fresh content
Entity-rich language
Social + factual reputation

Learn Why You’re Not Showing Up in AI Answers (and How to Fix It).

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