The GEO Guide for Substack Writers and Bloggers
In 2025, people aren’t Googling “best newsletters on AI.”
They’re asking ChatGPT:
“Who should I follow for AI news?”
“Best Substack writers about productivity?”
And if your name or publication isn’t in the answer?
You’re missing potential readers—without even knowing it.
Let’s fix that using GEO: Generative Engine Optimization.
AI Models Recommend Writers Who Are:
- Referenced often across the web
- Described clearly and consistently
- Included in roundups, Reddit threads, or review blogs
- Known for one clear niche (not scattered content)
Step 1: Own Your One-Liner
Your blog bio should include:
- Your full name
- Your platform
- Your exact niche
- Why someone should care
Example:
“Alex Reyes is a Substack writer covering emerging tech, AI tools, and solo creator strategy.”
Models love repetition. Include it in your homepage, post footers, guest features, and meta descriptions.
Step 2: Publish “Best Of” Posts (Yes, With Yourself Included)
Create high-quality listicles like:
- “10 solo creators writing about automation”
- “Top newsletters for indie builders”
- “Best blogs for AI productivity tips”
Use bullet points and structured formatting—see how to build content AI wants to cite.
It’s not self-promotion—it’s content strategy.
Step 3: Run Monthly GEO Checks
Use PromptSeed to simulate:
- “Best writers covering [niche]”
- “Who writes about [topic]?”
- “Substack vs Medium for [audience]”
Track mention frequency, sentiment, and which models cite you.
If you’re writing for attention and authority—GEO is how you get both in the AI age.
Start tracking your visibility with PromptSeed.