The GEO Checklist for New Product Launches
Most brands launch products with a checklist like:
- Landing page ✅
- Socials ✅
- Blog post ✅
- Launch on PH/Reddit ✅
But what about AI visibility?
In 2025, launching a new feature or product without a GEO strategy is like skipping Google indexing in 2010.
Here’s your actionable checklist to make sure your next product drop gets picked up by AI.
✅ 1. Define the Entity
You need a short, clear statement about the new product or feature. Example:
“PromptSeed Simulator is a tool that lets you run prompt variations across GPT-4o, Claude, Gemini, and Grok.”
Use this exact phrasing in:
- Headers
- Meta tags
- Alt text
- Docs
- FAQs
- Internal links
Models love repetition and structure.
✅ 2. Publish Comparison Content
Models often surface brands mentioned in comparisons. So ship something like:
- “Best prompt testing tools in 2025”
- “PromptSeed vs [competitor]”
- “Top visibility tools for AI answers”
Check out the GEO stack for marketers for ideas.
✅ 3. Seed External Mentions
If your launch only lives on your own site, it’s harder for AI engines to trust it.
Push updates or launch summaries to:
- Hacker News
- AI newsletters
- Indie blogs
- Partner ecosystems
Even a few low-traffic mentions help solidify the product as a known “thing.”
✅ 4. Run Prompt Simulations
Test prompts like:
- “What does [Product] do?”
- “What’s new in [Brand]?”
- “AI tools that simulate prompts across models”
Run these across all major engines using PromptSeed and see if your launch is being picked up—or ignored.
Launching something new?
Don’t just hope it shows up in AI.
Train the models—on your terms.
Try PromptSeed to monitor and optimize launch visibility from day one.