When to Start Your GEO Strategy
Ask most founders when they started SEO, and they’ll say, “Too late.”
GEO—Generative Engine Optimization—is even newer. But the answer is the same:
Most brands wait too long.
So when should you start?
Short answer: Yesterday.
Real answer: As soon as you define your brand’s value in words.
Let’s break down the key stages and what to do at each one.
✅ Pre-Launch (Idea → MVP)
This is the perfect time to:
- Define your entity (brand name + core value prop)
- Create early documentation or use-case guides
- Start answering questions you want AI to associate with your brand
Don’t wait until you’re “ready” to be visible.
AI models train and retrieve from what’s available—not what’s perfect.
✅ Launch Week
During your launch window, models may be fetching fresh content (especially Gemini, Claude, and Grok).
Make sure to have:
- Structured product descriptions
- An FAQ
- At least 1–2 comparison or roundup blog posts
- External mentions or coverage, even small ones
We break that process down in the GEO checklist for new launches.
✅ Growth Phase
Once you’ve got some traction, layer in:
- Prompt simulations
- Sentiment tracking
- Competitor comparisons
- Periodic re-optimization
Use PromptSeed to monitor changes across engines and find where you’re underperforming.
What Happens If You Wait?
- AI engines make up inaccurate descriptions
- Competitors dominate category answers
- Your brand gets labeled incorrectly—and that sticks
Once a model associates you with the wrong thing, it takes real work to undo it.
Final Advice
Don’t let visibility be an afterthought.
If your brand exists, your GEO strategy should too.
Try PromptSeed to find out if you're already behind—and how to catch up fast.