Why Agencies Need to Offer GEO Services Now

1 min read By Austin Nemcik
  • geo services
  • generative engine optimization
  • ai content summaries
  • brand visibility
  • promptseed
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Why Agencies Need to Offer GEO Services Now

The search landscape is evolving—and fast.

Clients are no longer asking,

“How do we rank on Google?”

They’re asking,

“Why aren’t we showing up in ChatGPT?”

If you run an SEO or digital marketing agency and you're not already offering GEO (Generative Engine Optimization) services, you’re leaving serious money—and client trust—on the table.


What’s Changed?

  • Google is rolling out SGE (Search Generative Experience)
  • Users are skipping search and going straight to ChatGPT, Claude, and Gemini
  • Clients care less about blue links and more about being mentioned

If your agency can’t help brands show up in these new AI-generated responses, someone else will.


GEO Is a New Retainer Opportunity

Clients don’t just need one-time GEO fixes.
They need:

  • Ongoing prompt testing
  • Entity clarity audits
  • AI content summaries
  • Snapshot-aware messaging strategy
  • Monthly model visibility reports

Each one is a service vertical you can package.

See how to measure GEO performance to understand what agencies can deliver consistently.


What Clients Are Already Asking:

  • “Why doesn’t ChatGPT mention us?”
  • “Why does Gemini recommend our competitor?”
  • “How can we show up in comparison queries?”

Most agencies can’t answer these yet. You can—with the right tools.


Enter PromptSeed

PromptSeed is built for agencies. It helps you:

  • Simulate AI queries across models
  • Benchmark clients vs. competitors
  • Extract and tag mentions with sentiment
  • Generate client-facing reports
  • Show improvement over time

This Isn’t a Trend

This is the next frontier of brand visibility.
Your agency can either lead clients into it—or get replaced by those who do.

Want to add GEO as a premium client offering? Try PromptSeed today.

Why Agencies Need to Offer GEO Services Now