Why GEO Matters More Than Domain Authority in AI Search
You spent years building backlinks.
Climbed to a DR of 85.
Crushed your Google rankings.
But when someone asks ChatGPT, Gemini, or Claude for top tools in your niche…
You’re not even mentioned.
That’s because domain authority means nothing in AI search if the models can’t confidently describe who you are.
Traditional SEO vs GEO
| SEO Priority | GEO Priority | |--------------|--------------| | Backlinks | Structured language | | Page speed | Entity clarity | | Meta tags | Framing and tone | | Anchor text | Prompt-ready summaries |
What the Models Actually Use
AI models don’t scan Moz, Ahrefs, or SEMrush scores.
They rely on:
- Clear brand context
- Descriptive, prompt-friendly copy
- Comparison content
- Trusted third-party mentions
You need to train the models, not the SERPs.
Domain Authority ≠ Answer Inclusion
You can have DR 90, but if your site’s content doesn’t:
- Summarize what you do
- Frame you against competitors
- Match common prompt patterns
…you’ll be invisible.
Want to Show Up?
Start optimizing for AI prompt visibility instead of search engines.
Use PromptSeed to track how you’re mentioned across ChatGPT, Claude, Gemini, and Grok.
Backlinks still matter — but brand clarity matters more.
Train the models. Not just the spiders. Try PromptSeed.