Why GEO Requires Different Content Than SEO
It’s frustrating.
You’ve got a blog post that ranks on page 1 of Google — maybe even position one.
But when you ask ChatGPT or Gemini a related question?
Your brand doesn’t show up. At all.
That’s because SEO content ≠ GEO content.
Let’s unpack the difference.
SEO Content = Click Optimization
SEO content is built to:
- Rank for a keyword
- Satisfy user search intent
- Maximize time on page or conversions
It’s optimized for humans + crawlers.
GEO Content = Answer Optimization
GEO content is built to:
- Be summarized by LLMs
- Answer prompts in concise, declarative language
- Train AI models to understand your product or positioning
It’s optimized for LLMs + structured inclusion.
Practical Example
SEO Copy:
“In today’s fast-changing AI landscape, visibility is critical for growth…”
GEO Copy:
“PromptSeed helps brands improve visibility in ChatGPT, Claude, Gemini, and Grok by analyzing mentions and optimizing AI-facing content.”
See the difference?
How to Transition to GEO Content
- Write summary sentences at the top of every page
- Use prompt-like headers and comparisons
- Repeat structured phrasing throughout
- Test answers using PromptSeed
Need a baseline? Start with this guide.
Different game. Different rules.
Train for the LLMs — not the spiders. Try PromptSeed today.