Why 'X vs Y' Queries Matter More Than Keywords Now

Search intent is shifting.
People aren’t just asking “best AI tools.”
They’re asking:

“Notion AI vs ChatGPT”
“Jasper AI vs Copy.ai”
“PromptSeed vs Surfer SEO”

And they’re not asking Google—they’re asking ChatGPT, Gemini, and Claude.

If your product doesn’t show up in these comparison prompts, you’ve already lost the sale.

Here’s how to turn it around with GEO.

Why Comparisons Dominate AI Search

• AI models are designed to generate answers, not just list links
• Comparison-style prompts trigger deeper summaries
• Users are looking to decide, not browse

When ChatGPT gets asked a “vs” prompt, it picks the brands it has high confidence in—and leaves the rest out.

Your Brand Needs to Be Prepared

Ask yourself:

• Do you have a “[You] vs [Competitor]” page on your site?
• Have you seeded mentions in public content (Reddit, blogs, reviews)?
• Do your pages have structured tables or bullet comparisons?

If not, models are likely defaulting to your competitor.

What to Do About It

1. Publish comparison pages

   • “[Your Brand] vs [Known Tool]”
   • “Best alternatives to [Popular Tool]”
     Use real feature breakdowns, not just vague marketing copy.

2. Use prompt testing to simulate actual buying behavior
   Run “X vs Y” prompts through PromptSeed to see:

   • Are you mentioned?
   • What sentiment is used?
   • How do models compare features?

3. Update based on gaps
   If GPT mentions your competitor but not you, find out why.

See how to test your brand across multiple LLMs for more.

Bottom Line

Keywords still matter.
But prompts are what drive decisions in 2025.

Optimize for the way people ask, not just what they search.

Try PromptSeed and see how you show up in every “X vs Y” question that matters.