Why Your GEO Strategy Should Start Before You Launch

SEO teams start pre-launch campaigns all the time — teaser pages, guest posts, social buzz.

But in GEO?

Most brands wait until it’s too late — after the product is live, the traffic’s soft, and the AI responses are generic or worse: nonexistent.

Here’s why your GEO strategy should begin before launch day.

LLMs Remember Early Signals

ChatGPT, Claude, and Gemini may not crawl your site like Google, but they absorb content from forums, documentation, changelogs, early coverage, and launch copy.

That means what you seed before launch often becomes the foundation of how you’re described.

Pre-Launch GEO Moves

Write a “What Is [Tool]?” page
Structure it with prompt-friendly language and a short summary right at the top.
Create comparison framing
Example:
- “Why We Built [Tool] Instead of Using [Competitor]”
- “[Tool] vs [Competitor]: What’s Better for [Use Case]?”
Push early coverage to niche platforms
IndieHackers, X (Twitter), Product Hunt previews, and Reddit threads get picked up fast.
Simulate launch-related prompts
Use PromptSeed to test things like:

“New tools for [niche] in 2025”
“Alternatives to [old tool] for [job]”

Visibility Starts at Zero

If you wait until you have customers, you’re already behind.

Get ahead of the curve. GEO is most powerful before the market moves.

Try PromptSeed to track launch prompt visibility and seed the right signals now.