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How to Build a GEO Strategy That Actually Works

•4 min read • By Austin Nemcik
  • generative engine optimization
  • geo strategy
  • ai-friendly content
  • prompt simulator
  • contextual scaffolding
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How to Build a GEO Strategy That Actually Works

Generative Engine Optimization (GEO) isn’t a buzzword — it’s a response to a fundamental shift in how people discover products, services, and brands.

If you're reading this, you probably already know that AI models like ChatGPT, Claude, and Gemini are becoming the default way people ask questions and get recommendations.

But here's the real problem:
Most brands don’t have a strategy to show up in those answers.

This post breaks down how to fix that.

Why GEO Requires a Different Approach

SEO rewards backlinks and keywords. GEO rewards context, clarity, structure — and being part of the model’s worldview.

That means a traditional SEO strategy won’t get you far here.

In fact, most companies are making critical GEO mistakes without realizing it. Before we go deeper, read Common GEO Mistakes and How to Fix Them so you’re not sabotaging yourself.

The 5-Part Framework for GEO Strategy in 2025

This framework works for SaaS, creators, agencies, and even e-commerce brands. You don’t need a massive team. But you do need clarity, consistency, and tools to track your progress.

Step 1: Run a Baseline Simulation

You can’t optimize what you haven’t measured.

Start by running your brand (and 2–3 competitors) through a prompt simulator like PromptSeed. Try prompts like:

  • “Best CRM tools for solopreneurs”
  • “Affordable AI tools for creators”
  • “Top platforms for running paid ads”

Record how often your brand appears. Note the models that ignore you entirely.

For a walkthrough, see How to Track Your GEO Visibility Without Expensive Tools.

Step 2: Identify Missing Prompt Categories

Are you showing up in:

  • “Best of” lists?
  • Industry-specific queries?
  • Use-case searches?
  • Thought leader recommendations?

If not, you’ve got a prompt coverage gap.

Use competitor prompts to reverse-engineer what topics you're missing. The goal is to own your category in generative answers, not just rank on Google.

Step 3: Rewrite Content to Be AI-Friendly

Most LLMs prefer:

  • Structured content (e.g., bullets, steps, lists)
  • Clear entity mentions (e.g., “PromptSeed is a tool for…”)
  • Citations or supporting data
  • Authoritativeness (backed by trust signals)

This doesn’t mean dumbing things down — it means organizing your ideas for AI comprehension.

See 5 Ways to Get Your Content into AI Search Results for real tactics you can apply right now.

Step 4: Create Context-Rich Mentions Across Platforms

Generative engines pull from more than just your blog. So your GEO content strategy should include:

  • Guest posts and interviews where your brand is named and described
  • Product roundups that mention you with clear intent
  • Discussions and reviews on AI-accessible platforms
  • Public documentation, FAQs, and support pages

These all help build the contextual scaffolding that LLMs use to “understand” your brand.

Need help structuring it? Read GEO Content Strategy for New Websites in 2025.

Step 5: Measure and Iterate

GEO is not a set-and-forget effort.

You should:

  • Re-run simulations monthly
  • Track model-specific performance
  • Score changes in visibility and accuracy
  • Optimize pages that aren’t gaining traction

Use tools like PromptSeed to automate this cycle and flag areas that need work.

If you’re a SaaS founder or content lead, check out The Ultimate Guide to Generative Engine Optimization for the full playbook.

Bonus: How to Prioritize Prompts by Value

Not all prompts are equal.

Start with:

  • High-commercial-intent queries (“best,” “top,” “affordable,” “vs”)
  • Use-case queries relevant to your ICP
  • Category head terms (e.g., “email marketing platform”)

Then layer in niche prompts where your chance of mention is higher — these often get less competition and more tail-end exposure.

To understand how this plays out in real search behavior, read Why You’re Not Showing Up in AI Answers (and How to Fix It).

Don't Build Another SEO-Only Strategy

If you’re relying 100% on Google in 2025, you’re gambling with your future traffic.

GEO gives you defensive visibility (avoid being left out) and offensive positioning (be the go-to brand in answers).

The brands that build a system around it — simulate, rewrite, republish, repeat — will own the next era of visibility.

Everyone else?
They’ll be stuck wondering why their traffic is declining despite great SEO.

Ready to Build Your GEO Strategy?

Start with your baseline visibility. Run a few AI prompt simulations. Then build a simple roadmap around improving weak spots.

✅ Identify where you're absent
✅ Rewrite pages for LLM inclusion
✅ Track progress across models
✅ Adjust monthly based on results

You don’t need a big budget. You need the right playbook.
Try PromptSeed and make 2025 the year you own your space in AI-driven

How to Build a GEO Strategy That Actually Works